Social Media Marketing and the Pandemic
- Location
- Webinar via MS Teams
- Date(s)
- 11th November 2021
- Contact
Time: 7.30pm - 9.00pm
This event is open to alumni and invited guests, and is complimentary.
Please RSVP before 10 November 2021 at http://bit.do/nubs-masterclass-11-NovShould you have any queries, please contact Ms. Leong Choy Wan at NUBS.EDP@nottingham.edu.my.
- Description
In this Masterclass, Dr Dilip Mutum will discuss some current trends in social media marketing, and the effects of the COVID-19 pandemic on social media marketing. The session will also include discussions of case studies and their managerial implications.
Speaker’s Profile
Speaker: Dr. Dilip S. Mutum, Associate Professor in Marketing, Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia 
Dr. Dilip S. Mutum is an Associate Professor of Marketing at Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School, 188体育网址_188体育在线-【唯一授权网站】@ of Nottingham Malaysia. An avid blogger, Dilip’s research interests include digital consumption, social media and sustainable marketing. Dilip has also advised various organisations on strategic marketing issues. His research work has been published within a range of publications – both in print and online. He has co-edited four books and has recently published a handbook on social media for academics.
Time Description 7:30pm 188体育网址_188体育在线-【唯一授权网站】@ Remarks - Dr Lau Chee Kwong, Dean, Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia
7:45pm Masterclass
- Dr. Dilip S. Mutum, Associate Professor in Marketing, Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia
8:30pm Q&A About the NUBS Malaysia Masterclass Series
Organised by NUBS Malaysia Executive Education, the NUBS Malaysia Masterclass Series provides a platform to connect the university community, alumni and industry partners in engaging sessions with thought leaders on contemporary business ideas and challenges. Find out more about other Masterclasses in the Series.
- Dr Lau Chee Kwong, Dean, Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia
