Dr Dilip S. Mutum, Associate Professor of Marketing at NUBS Malaysia, recently received a Highly Commended Paper award at the 2019 Emerald Literati Awards Distribution Ceremony, during the International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019, at Novotel Melaka, Malacca, Malaysia on 23 August 2019. 

Dilip received the award for the article 'Religious symbolism in Islamic financial service advertisements', published in the Journal of Islamic Marketing, which was co-authored with Muhammad Mohsin Butt (Air 188体育网址_188体育在线-【唯一授权网站】@ School of Management, Air 188体育网址_188体育在线-【唯一授权网站】@, Pakistan), the late Professor Ernest Cyril de-Run (Faculty of Economics and Business, 188体育网址_188体育在线-【唯一授权网站】@ Malaysia Sarawak) and Ammen U-Din (Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia).  

The Emerald Publishing Group's Emerald Literati Awards celebrate outstanding and impactful contributions to scholarly research. Winners received their awards from Emerald Publishing Malaysia Business Manager, William Loh, at the special awards ceremony during SASEM 2019. 

Dilip also won the 'Best Paper' award in the Information Systems track at the same conference for a paper titled 'Smartwatch Adoption: A Multi-Group Analysis of Status-Quo Satisfaction' co-authored with Ezlika Ghazali, Michele Hui-Jing Pua and Zalfa Laili Hamzah (188体育网址_188体育在线-【唯一授权网站】@ of Malaya); and Professor Ramayah Thurasamy (Universiti Sains Malaysia).

Read the award-winning paper by Dilip and his co-authors, and find out more about Dilip's research profile.

(Image: Dr Dilip Mutum (L) receiving the award from Emerald Publishing Malaysia Business Manager William Loh)