188体育网址_188体育在线-【唯一授权网站】@ of Nottingham Malaysia Appoints Professor Philipp Rauschnabel as Honorary Professor at Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School
Professor Rauschnabel is currently Professor of Digital Marketing and Media Innovation at the Universität der Bundeswehr München (188体育网址_188体育在线-【唯一授权网站】@ of the Federal Armed Forces, Munich), Germany, where he has been based since 2018 following his tenure at the 188体育网址_188体育在线-【唯一授权网站】@ of Michigan–Dearborn in the United States. He is recognised as a leading scholar in Extended Reality (XR), the Metaverse, and Digital Marketing, with an exceptional academic record comprising more than 100 publications and over 22,000 citations.
His research excellence has earned him global recognition, including being named among the Top 1% of Academics as a Clarivate Highly Cited 188体育网址_188体育在线-【唯一授权网站】@er (2025) and the Top 2% of Scientists on the Stanford List (2025). In addition to his research contributions, Professor Rauschnabel currently serves as Associate Editor of the Journal of Business 188体育网址_188体育在线-【唯一授权网站】@ and sits on the Scientific Advisory Board of XR Bavaria e.V.
Beyond academia, Professor Rauschnabel is actively engaged with industry and public policy. He regularly delivers keynote addresses and executive workshops on Spatial Computing, Augmented Reality, and the Metaverse, and advises organisations on emerging digital technologies. In 2022, he also advised the German government on matters related to the Metaverse and Web3 technologies.
As an Honorary Professor, Professor Rauschnabel will hold a formal affiliation with Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia, contributing through research collaborations with faculty, staff research exchanges, guest lectures, co-supervision of PhD candidates, and mentoring of students. As such, his appointment aligns him closely with UNM’s strategic goals of boosting interdisciplinary research impact and global recognition.
Commenting on the appointment, Dr Frédérique Bouilheres, Dean of Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia, said:
“We are truly delighted to welcome Professor Philipp Rauschnabel as Honorary Professor at Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School Malaysia. His pioneering research and thought leadership in augmented reality, spatial computing, and the metaverse are globally recognised. Collaborating with him will significantly enrich our research ecosystem and inspire both our faculty and students to push the boundaries of digital innovation.”
Professor Rauschnabel’s appointment underscores NUBS Malaysia’s ongoing commitment to academic excellence, global collaboration, and leadership in emerging areas of digital innovation, aligned with the 188体育网址_188体育在线-【唯一授权网站】@ of Nottingham’s broader strategic vision.
