Contact

• workRoom EB 27 Block E
  Malaysia Campus
  Jalan Broga
  43500 Semenyih
  Selangor Darul Ehsan
  Malaysia
• work+6 (03) 8924 8266
• fax+6 (03) 8924 8019
• Anita.Chakrabarty@nottingham.edu.my
• /Business/People/anita.chakrabarty

Biography

Anita Chakrabarty is an academic with over two decades of leadership and management expertise in the UK tertiary education context. I specialise in postgraduate and post experience executive education leadership and teaching, including Executive Education and MBA programmes. She is currently the lead for Marketing , Entrepreneurship , Innovation and Sustainability at the Nottingham 188体育网址_188体育在线-【唯一授权网站】@ Business School (NUBS) and was the Director of the MBA programmes prior to this role. She is also a Future Food (research cluster) co-directors. Anita, has a PhD. from the 188体育网址_188体育在线-【唯一授权网站】@ of Nottingham and two Master's degrees, one in Public Administration (188体育网址_188体育在线-【唯一授权网站】@ of Malaya) and another in Marketing (188体育网址_188体育在线-【唯一授权网站】@ of Northumbria at Newcastle).

Her research interests is in consumer behavior and marketing with a special interest in sustainability focused cross disciplinary research projects as well as qualitative research. She has worked on digital detox , food environments and waste behaviours . She has also been involved in industry funded projects,and a key member in international grants, especially in cross disciplinary projects. She was pivotal in developing the Traditional and Complementary Medicine Consumer Guideline funded by the World Health Organisation for the Ministry of Health Malaysia. Additionally, she is also a is a HRDF* Certified training practitioner.

*Human Resources Development Fund, Ministry of Human Resources Malaysia

Expertise Summary

Consumer Behaviour, Sustainability, Entrepreneurship

Teaching Summary

My teaching interests are in the area of Marketing and Consumer Behaviour. I teach Marketing Services, Consumer Behaviour and Marketing Management at undergraduate levels. I teach Marketing for the… read more

188体育网址_188体育在线-【唯一授权网站】@ Summary

Current research are in digital detox behaviours of consumers, use of AI by SME's and the 2nd hard market

Recent Publications

• CHAKRABARTY, A and AVVARI V MOHAN, 2014. Exploring Drivers of Internationalization of SMEs in an Emerging Economy – Case studies from Malaysia. The Journal of International Marketing Strategy (JIMS). 2(1), 13-27
• CHAKRABARTY, A. NAIN, Z AND LIM, N.C, 2012. Business Analyst Report for the Series Upin & Ipin
• RAMASAMY.B AND CHAKRABARTY A., 2006. Privatization of the Telecommunication Industry in Malaysia Consumer Digest. 1(06),

• View all publications

Lead for Marketing, Entrepreneurship , Innovation and Sustainability

Member of the School Management Group

My teaching interests are in the area of Marketing and Consumer Behaviour. I teach Marketing Services, Consumer Behaviour and Marketing Management at undergraduate levels. I teach Marketing for the MBA at Malaysia campus . I am also involved in the Executive Education Programmes for the government and various organisations conducted by the school.

Past 188体育网址_188体育在线-【唯一授权网站】@

In the past, i have reviewed trends in the financial services industry, customer experiences while interacting with financial services distribution channels, mall preference behaviour amongst consumers as well as reviewing born-globals in terms of determinants of growth. These research efforts utilised qualitative methodologies.

Future 188体育网址_188体育在线-【唯一授权网站】@

Future research interests include food waste and nutrition choice behaviours by consumers.

• CHAKRABARTY, A and AVVARI V MOHAN, 2014. Exploring Drivers of Internationalization of SMEs in an Emerging Economy – Case studies from Malaysia. The Journal of International Marketing Strategy (JIMS). 2(1), 13-27
• CHAKRABARTY, A. NAIN, Z AND LIM, N.C, 2012. Business Analyst Report for the Series Upin & Ipin
• RAMASAMY.B AND CHAKRABARTY A., 2006. Privatization of the Telecommunication Industry in Malaysia Consumer Digest. 1(06),