In this module you will gain an advanced understanding of the function of a wide range of markets for the production, exchange, and consumption of goods and services.

We will examine how people perceive the choices available to them, and assess the associated risks, to make optimal decisions.

We will also explore the nature of competition in dynamic markets, and the approaches that companies take to gain temporary and lasting advantage.

Change is at the heart of our teaching. You will learn about innovation and the impact of disruptive technologies, such as digital platforms that create new markets, and how transformation occurs whilst protecting consumers and building market resilience to achieve lasting social good, and how greater environmental awareness is impacting and changing market behaviours.

The purpose of this module is to develop an understanding of the contexts in which markets develop, and marketing and consumption are practiced, to enable students to develop a personal and critical perspective prior to studying the technical aspects of marketing management.

Learning outcomes:

• The management of customer expectations, relationships and development of service excellence.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

This module will encourage students to:   

• Consider entrepreneurship in theory and practice.
• Approach ideas generation in a creative manner.
• Understand the usefulness of entrepreneurial skills in multiple contexts.
• Understand the role and nature of new business concepts and their development.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• The sources, uses and management of finance.
• The management of resources.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.

To introduce the context and essential techniques of accounting, including double-entry bookkeeping, and to consider the uses of accounting both internally to the business (such as assisting in management decision-making) and externally (in the preparation of financial statements).

Learning outcomes:

• The sources, uses and management of finance.
• The use of accounting and other information systems for planning, control, and decision making.
• The main current technical language and practices of accounting under IFRS. Skills in recording and summarising transactions and other economic events in the preparation of financial statements.

The module provides an initial appreciation of the main concepts, elements and techniques of operations management and of the current landscape operations managers have to work in. It offers practical insights through case examples and exercises.

By the end of the module, you should be able to:

1. define the scope of operations management activities within and across organisations and
2. appreciate of the role of operational activities in addressing environmental and societal challenges.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The management of customer expectations, relationships and development of service excellence.
• The management of resources.
• The management of the supply chain.
• The management of outsourcing.
• The development, management, application and implementation of information systems and their impact upon organisations.

To introduce students to the basic ideas and concepts of organisational behaviour. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• Leadership, management and development of people including the implications of the legal context.
• Leadership, management and development of organisations including the implications of the legal context.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

To develop key mathematical and statistical techniques and their application to problems and data. 

Learning outcomes:

• The use of accounting and other information systems for planning, control, and decision making.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• Relevant quantitative techniques, including mathematical and statistical methods. Economic data and its appreciation.

To develop an understanding of the key theories and concepts in the development of society and the nature of work. 

Learning outcome:

• The design, development of organisations, including cross-cultural issues, change, diversity and values.

The aim of the module is to introduce students to the economic view of firms, highlighting the implications for firms' decisions in closed and open economies. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• Economic principles and tools addressing the microeconomic issue of the interdependency of markets.
• Economic principles and tools addressing the microeconomic issue of the relationships between principals and agents.
• Have the ability to discuss and analyse government policy and to evaluate the performance of the UK and other economies, past and present.
• Ability to apply core economic theory and economic reasoning to applied topics.

To introduce students to the core concepts and ideas of the management of people. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• Leadership, management and development of people and organisations including the implications of the legal context.
• Leadership, management and development of organisations including the implications of the legal context.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

To introduce students to key international business concepts. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

To critically think about the changing role of business in society. The module builds on the direct responsibilities of the private sector towards human rights and sustainable development. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• Leadership, management and development of people including the implications of the legal context.
• Leadership, management and development of organisations including the implications of the legal context.
• The management of resources.
• The management of the supply chain.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

The aims of this module are:

1. to introduce the concept of marketing as an approach to business; to discuss the nature of marketing strategy;
2. to investigate the challenges of managing the marketing mix; and
3. to understand how the application of the principles of marketing can assist in the strategic management of an organisation.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.
• The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.

To examine the technologies and information systems that organisations will use in the future and why they are likely to be used. Also to address how new technologies may play a key role in sustaining organisational operations and industrial civilisation. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, management, application and implementation of information systems and their impact upon organisations.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

1. To introduce students to the theories and practices of business ethics and sustainability in national and global contexts.
2. To sensitise students to the network of stakeholders who affect, and are affected by, business practices. To elucidate how specific business contexts shape and constrain responsible management decision-making therein.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The management of the supply chain.
• The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

The module aims to introduce some of the key concepts that are relevant for cross-cultural management, with an emphasis on the interpersonal aspects of management that can be problematic due to cultural differences. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• Leadership, management and development of people and organisations including the implications of the legal context.
• The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
• The design, development of organisations, including cross-cultural issues, change, diversity and values.

The module aims to develop a comprehensive understanding of global financial management strategy. 

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.The sources, uses and management of finance.
• The use of accounting and other information systems for managing financial risk.
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
• The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.

The module will help students build skills across a number of areas central to the entrepreneurial experience, including:

1. Opportunity recognition, evaluation and exploitation
2. Analyse and access the feasibility of their business ideas
3. Market research and the marketing plan
4. Finance and funding
5. SME regulation

Students will learn through a mixed delivery model which will include formal lectures, group work and tutorial sessions. Students will develop and execute their own start up projects.

Learning outcomes:

• The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
• The development, access and operation of markets for resources, goods and services.
• The management of customer expectations, relationships and development of service excellence.
• The sources, uses and management of finance.The management of resources.
• The management of procurement.
• The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.

Strategy is the practice of how an organisation fits within its chosen environment to ensure sustainability, competitive advantage in the good times, and resilience in more challenging times.

You will develop strategic analyses both for the external competitive environment, and for the organisation’s internal resources and competences, establishing priorities for where and how to focus development resources.

Ever mindful of current and emerging global competition you will use creativity and nuance to make clear the organisation’s strategic purpose, giving clarity of role to key stakeholders, and ensuring transparent governance.

Experienced practitioners will share their successes and failures of developing and delivering business, societal, and international strategic interventions. You will learn from a dynamic blend of case studies, cutting-edge research insights, and guest speakers.