The 188体育网址_188体育在线-【唯一授权网站】@’s brand reflects our identity as a world-class university with a truly global perspective. 

The brand encompasses logos, colours, imagery and tone of voice. It is supported by our House Style Guide, which specifies conventions for spelling, grammar and formatting and helps us to convey a confident voice in our written communications. 

Our brand guidelines ensure that materials across the institution are standardised. They also help us to reflect our unique position in the external marketplace.